Television deals today | Great deals on high performance Amazon’s Choice TVs. High quality LED Ultra 4K TV on sale, Free shipping. Selected value products from our experienced editors.

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Select from 40 inch to 75 inch. Wall mountable, smart TV, 4K precision, highly reviewed, selected best by amazon choice, incredibly fluid motion, Stylish slim design.

  • PurColor: Enjoy millions of shades of color, fine tuned to create an incredibly vibrant picture
  • Motion Rate 120: Smooth action on fast-moving content
  • HDR: View stunning high dynamic range content with a TV designed to support HDR10+
  • Slim Design: An elegant slim design for a modern look you’ll admire
  • Smart TV: Access your streaming services all in one place using the Samsung Remote Control

Sssaucie – “This is the most beautiful picture television we’ve ever owned, as a 30-something couple. Incredibly easy set-up, intuitive operation, and gorgeously clear picture. Granted, we’re penny-pinchers, so this was a big splurge for us, even though it’s far less pricey than other comparable televisions. Very happy with this purchase.”

CUSTOMER REVIEWS

What is 4K?

Dennis Demnicki – “Was totally unsure of ordering large screen from Amazon but WOW
The truck showed up on time as scheduled they guys unpacked the undamaged box in my living room and set it up for me
It was a perfect delivery and came in perfect condition
Highly recommend
The TV itself is phenomenal
You need to read up on enhanced settings but it delivers
Perfect price and delivery
Best purchase so far from Amazon”

Barry – “I got this to replace a Vizio 39″ TV. After hanging it to the wall it took only 15 minutes to install. The setup to WiFi was automatic. Setup of Prime and Netflix was equally easy. The picture quality is excellent. I have not changed any settings to the picture. The picture isn’t very good looking at it from an angle. I especially like the sound quality. The Vizio sound quality wasn’t nearly as good as this is. The remote is a little difficult. Sometimes you have to push a button twice to get it to respond. The manual is very much lacking in instructions. I would highly recommend this TV to anyone looking for a quality 40″ TV.”

ROBERT – “The tv has a good picture and sound for the price. However, at first the remote for this unit only worked if I held it 1 foot away from the screen. Samsung customer service recommended new batteries but that did not fix the problem. As a result, I was not able to do the initial set up for the tv properly, because at first I couldn’t get the remote to work properly. This was very frustrating. I fixed the problem by raising the tv from the base a little bit so the remote signal receiver on the TV, located at the bottom center, was not blocked. Then, when the tv is turned on, I got a Netflix ad that runs for a few seconds. I was able to turn this ad off by going to the setup menu; but it was annoying at first. After I got these issues fixed, I would now buy this television again from this vendor.”

Samsung 55NU7100 Flat 55” 4K UHD 7 Series Smart TV 2018

samsung 4k tv

Sufian Bajwa – “Initial Impression: Man this is big! This is obviously relative, but coming from a 49” and a 60” previously this seems huge! Packaging was good. Well protected. I ripped apart the box trying to get the TV out until I realized that once you remove the nylon strap, the top of the box just slides off…

Aesthetics: I’m super picky about bezels. I can’t STAND a thick bezel. You could show me a great picture with a thick bezel and I would hate the TV. With that being said, last years model was on the edge (pun intended) of how thick of a bezel I could stand. I’m happy to see they’ve decreased the bezel size in this years model. I wasn’t overly excited when I saw the pictures of the stand legs, but they turned out to be better than I thought. I would still prefer them to be on the outer edge of the TV, but I understand why Samsung decided to go with the placement since finding a TV stand to accommodate for legs any further spread out, especially with the TV size) would be a lot more difficult. Multi placement for the legs would have been nice to tackle that issue. The legs are made of some sort of ABS plastic, metal would have been preferred, but they have a nice to finish to them so I don’t mind. I think most people would be mounting a TV this big, which I think would alleviate my only real concern with the TV.

Set-up/Software: Seamless. I fell in love with it from the prior model and I’m glad to see they’ve kept the key features and added on some. There is an option to set-up and integrate using Samsung Smart Things app on your phone. I didn’t do this (because I was anxious to start watching), but I do remember that last year’s model integrated and it was really convenient. All in all it was super-fast, super easy. Screens were fluid and easy to understand. As a software developer I tend to get frustrated easy when things aren’t natural, but the TV has a good UI/UX design. It has all the apps I need/use (and then some). I love having Spotify as an app, that’s the only one that stuck out to me as what usually isn’t available on other smart TV’s. Definitely a plus since I listen to music on my TV through my surround sound often and used to resort to using a ChromeCast to do so. Also having a web browser is super handy! Pulling up a facebook link or a random site to watch/read news is always a perk. My only con in this category would be the lack of ability to turn off the screen and keep audio on. Maybe I haven’t found the option yet, but I don’t think the TV supports that. If anyone knows how, PLEASE let me know.

Picture: What everyone wants to know! It’s great! For the model/price point, I don’t think you can beat the picture. Compared to the similar class Vizio’s and LG’s, this is definitely a lot sharper. Compared with the Sony models I think it’s a toss-up, BUT the Sony models are generally pricier, and I don’t know if the software is on par with Samsung, especially with the smart phone integration. The blacks are darker and the whites brighter. The presets for different picture modes is pretty good and you can switch easily depending on what you watch. I find myself sticking to “Dynamic” mode the most. There is little to no glare on the screen, and I have the TV placed right next to a wall of windows with the blinds open 90% of the time. I think the “Dynamic” TV mode helps in this regard as well. No cons with the picture except it’s not OLED, but that’s obviously a different category J

Other: I don’t like the remote. I know the TV is still in the entry/mid level category, but I don’t like that the remote is not sleeker and “smart.” More so I’m disappointed you cannot purchase and link a Samsung Smart remote. I think the ability to use your phone helps, but having a smart “sleek” remote would have been nice. I don’t like having to look at the remote to figure out what button I’m pressing. Once again, this is just me nit-picking. Which says how much I like everything else about the TV. There’s plenty of inputs and plenty of room to attach without using an “extension” cable for things like a Chromecast and FireStick (although you probably wouldn’t need them anyways). No RCA connection out the box, but it does come with a splitter to get you that if needed.”

Free 60-Day Tech Support: This item is eligible for FREE Tech Support for 60 days from the date of delivery. Over the phone, our trained technicians can help you set up, configure, connect, and troubleshoot so you can start enjoying your new purchase. Owners of qualifying products can reach Tech Support by selecting your product on the Contact Us page

Select from 43 inch to 65 inch. Wall mountable, smart TV, 4K precision, highly reviewed, selected best by amazon choice, incredibly fluid motion, Stylish slim design.

  • Dimensions (W x H x D): TV without stand: 49.1″ x 28.5″ x 3″, TV with stand: 49.1″ x 30.8″ x 8.7″
  • Smart functionality offers access to over 4,000 streaming channels featuring more than 450,000 movies and TV episodes via Roku TV
  • Pairs 4K Ultra HD picture clarity with the contrast, color, and detail of High Dynamic Range (HDR) for the most lifelike picture
  • Direct-lit LED produces great picture quality. Panel Resolution: 3840 x 2160
  • 120Hz refresh rate allows fast moving action scenes to be seen with virtually no motion blur.Wi-Fi : 802.een with virtually no motion blur.
  • Inputs: 3 HDMI 2.0 with HDCP 2.2 (one with HDMI ARC), 1 USB (media player), RF, Composite, Headphone Jack, Optical Audio Out, Ethernet

Keith– “For the price you pay this TV is great! I just wanted to post to help anyone with an Xbox One X on how to get HDR working with this TV because by default it does not work. On the Roku TV Home, go to settings (not picture settings from the remote) but the settings option on the home page, then go to TV inputs, select the hdmi port your Xbox is on, and in Hdmi mode, change it from auto to hdmi 2.
Then go to your Xbox one x and in the display settings, and advanced video, select allow HDR. And that should get it working. Hope this helps anyone else from spending time to find this. Otherwise this TV has been great!

CUSTOMER REVIEWS

Find more selected TVs?

The S-Series 4K TCL Roku TV delivers stunning picture performance while bringing all your favorite content through a simple, intuitive interface in a sleek modern design.

Stephen S – “… Simply put, this TV delivers. I won’t repeat what everyone else has said. After 1,000 reviews you’re sick of it. I will share some tidbits about this TV that mattered to me…

PROS
1. Price – why pay 2-3X more for (maybe) a 5% image quality improvement?
2. ROKU – essentially saves you one input and has a good interface.
3. Picture – stunning providing the source content is good (if it’s not no TV no matter how expensive will look good).
4. Inputs – not enough HDMIs, but lots of other stuff which is good.

CONS
1. Inputs – another HDMI or two would’ve been great.
2. Settings – had a hard time figuring this out. You have to be watching something to adjust the more advanced picture settings. Seems weird.
3. Dim picture – yeah, a bit brighter would’ve been better. You can tinker with brightness but that just washes the image out.

WHO CARES
1. “Only” HDR10 – mmmmkay. Well that’s the standard Samsung uses and HDR content is a bit thin currently. Relax Dolby Vision fanboys.
2. Crappy viewing angle – that’s the way VA panels are (Samsung uses VA too) so such is life.
3. It’s not a “real” brand name – big whoop. 1,000 consumers on Amazon are pretty stoked about this TV. Screw what CNET thinks.

TV Settings
I tried to go with what the “experts” said. That left me with an overly warm, muddy, soft picture. If that’s what they used to review the TV no wonder why they dinged it on image quality. Their settings sucked, not the TV. Anyway, I don’t care what they’re fancy calibration doohickey said, here’s what worked for me…

TV brightness: Brighter
Picture mode: Normal (Movie is too red, Sports too green, Vivid too saturated and grainy, Low power lacks punch)
Picture size: Auto or Direct
Audio effect: Normal
Sleep timer: Off

Advanced picture settings
Dynamic contrast: Off
Backlight: 100
Brightness: 50 (can try 55-60 but washes out fast)
Contrast: 100
Sharpness: 25 (everyone loves 0, a little sharp is okay, just avoid ghosting and halos)
Color: 45
Tint: 0
Color temperature: Normal (warm = too red, cool = too blue)

YMMV on these settings and, of course, do what works best for you. Overall, amazing TV value!

*** UPDATE ***
So it’s only been a few weeks but I had a chance to see some real 4K HDR content on this TV and I literally peed myself. Yeah, it looks pretty good. I’m not sure how much better a picture can possibly get. You can pay more for a TV but I really don’t see why you would.”

#1 Best seller | TCL 55S405 55-Inch 4K Ultra HD Roku Smart LED TV

Linda K Greenwood – “Here’s the short version:
If you grew up poor and can’t mentally justify spending a month of rent in urban California on a single television, if you’re poor as heck right now but could conceivably afford this television, if you’ve never owned a 4k TV, if you’ve never owned an especially large TV, you will not be disappointed by this gigantic freaking monstrosity of a display. It nicely upscales 1080p content, it has a nice frame rate, it has passable speakers you can hear the bass on, and as someone who is picky about delay to the point of 25ms being effectively unusable for music-based games I am very happy with the “game mode” option that removes the delay typically associated with HDMI displays. It is a good TV and everyone in my family, which includes two audio people and a visual artist, is extremely happy with it.

The detailed version:

Given the extremely low cost compared to similarly sized TVs it is surprisingly high quality.
The remote is minimal, comfortable, and easy to use.
Has a phone app in case you’re one of the many people who habitually misplace the remote. App does exactly the same things the remote does.
The speakers kinda suck at low volumes, but it’s whatever. If you care about audio quality go buy some fancy external hookups. It’s good enough that I can bump the Thumper soundtrack and it’s still a decent listening quality. Actually plays tones below 200Hz and does so cleanly, so it’s better than most TVs I’ve had.
It has a “game mode” that it claims will affect the picture quality, but does not noticeably do, and the lack of delay is such that it is not noticeable to me, a musician to whom 25ms of delay is unacceptably bad and unusable. I’m actually able to play Thumper on the Nintendo Switch with no problems whereas with my previous TV it was so bad that I opted instead to play on console with headphones. This is the feature that I love the most about this TV.
The upscaling is such that on my gaming PC I saw no difference between 4k and 1080p when playing GTA5 (except for the frame rate when large distances or a large number of objects are visible, which is entirely due to the fact that I’m playing it on a GTX1060).
It has a lot of service integrations, such as Netflix, Hulu, Amazon Instant Video, Google Play Movies, and a few others.
IT’S HUGE OH MY GOD I AM BAD AT CONCEPTUALISING PHYSICAL SPACE I DID NOT REALISE HOW BIG FIFTY-FIVE INCHES IS EVEN WHEN ESTIMATING ITS SIZE BASED ON MY EXISTING 40″ TELEVISION I LITERALLY HAD TO REARRANGE MY ENTIRE ROOM AND BUILD NEW FURNITURE TO ACCOMMODATE THIS THING???????
It’s surprisingly thin.
Does CEC and has settings to automatically switch channels based on what just turned on.
Lots of options for controlling and customising various aspects of the television including picture and audio correction, accessibility options including captions and spoken audio transcription (I have not tested the latter feature), and UI skins. You should absolutely poke around the options as much as possible once you get this as there are several options for things like the refresh rate of the display, which I imagine is relevant to a lot of people. (I am not intimately familiar with specifics of refresh rates, but I have seen no tearing or distortion from fast-motion visuals and things appear to animate smoothly.)
Does some advertising for purchasing media through Roku, presumably to offset the cost of the device. It isn’t especially intrusive and only consists of movie posters in a small portion of the screen at very select times in one part of one menu.
Does require a significant amount of opting out of certain things.
Overall a fantastically huge, featureful, and good-looking TV for the cost.

Regarding complaints I’ve seen in other reviews: My product did not show up broken, it has not stopped working despite extensive use since I got it, I have no complaints about the refresh rate, it displays 4k content over HDMI with no issues, they say it’s a glossy screen but it’s really just unusually and disconcertingly smooth and otherwise significantly less glareful and reflective than my previous television, it has effectively no inconsistencies with backlighting or colour (just a small spot that’s slightly brighter, which is only visible at extreme viewing angles or if the screen is effectively displaying nothing but black, and I don’t mean like really dark or a scene at night I mean like literally it is displaying the colour black over 50% of the screen, and only then is it noticeable from a front angle, and just barely at that).

So if you’re one of those folks that buys artisan gold plated audio cables aged seven years in oaken casks, if you buy two of the Ti version of the latest nVidia graphics card because you absolutely need to run everything on “Ultra” at 120FPS in 4k, if you’re the kind of person who thinks Grey Goose tastes better, you probably won’t like this TV.

If 10% not as good as the best thing for 1/4 of the cost is your jam, this is an amazing purchase. I freaking love my new giant TV.

LG Electronics OLED55C8PUA 55-Inch 4K Ultra HD Smart OLED TV (2018 Model)

OLED Pixel Level Dimming

Each of the 8.3 million individually lit pixels of the LG OLED TV with AI ThinQ can brighten, dim or power off completely, achieving perfect black and displaying a level of picture detail impossible with any other television technology.

A Brilliant Brain

LG-the industry leaders of OLED TVs-made the Best TV Ever even better by developing the α9 Intelligent Processor. LG’s most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.

Cinematic Sound at Home with Dolby Atmos

Dolby Atmos transports you with moving audio: Crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience that puts you inside the story.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

#1 OLED Goes with Everything

LG OLED TV with AI ThinQ has a head-turning design that elevates a room’s aesthetics while complementing any home décor. Its sleek, incredibly slim form factor is ready for unobtrusive wall-mounting or tabletop placement.

Select from 55 inch to 77 inch. Wall mountable, smart TV, 4K precision, highly reviewed, works with Alexa.

  • LG OLED TV with AI (Artificial Intelligence) ThinQ has the Google Assistant built in, so you can control compatible smart home devices using just your voice through the LG Magic Remote. Create a center for your smart home and beyond. Plus it works with Amazon Alexa devices (sold separately)
  • The α9 Intelligent Processor inside the LG OLED TV with AI ThinQ is the most powerful ever from LG. Developed exclusively for LG OLED TV, the new α9 processor noticeably enhances sharpness and depth while delivering vastly more accurate colors, for the ultimate in picture quality
  • Pixel Level Dimming enables each of the 8.3 million individually lit pixels of the LG OLED TV with AI ThinQ to brighten, dim or power off completely, achieving perfect black and displaying a level of picture detail impossible with any other television technology
  • 4K Cinema HDR on LG OLED TV with AI ThinQ features comprehensive support of major high dynamic range formats including Dolby Vision, as well as HDR10 and HLG, both with LG’s advanced tone-mapping technology that provides scene-by-scene optimization
  • Dolby Atmos is the same audio technology developed for state-of-the-art cinemas, with immersive sound that appears to come from everywhere, putting you in the middle of all the excitement
  • LG OLED Display uses the latest panels, with brighter, self-illuminating pixels that deliver perfect black and intense color. LG OLED TV with AI ThinQ brings movies, sports, games and more to thrilling new life
  • Inputs: 4 HDMI, 3 USB, 1 RF, 1 Composite in, 1 Ethernet, 1 Optical, 1 RS232C (Mini Jack) and Audio Return Channel Support via HDMI

Myra S – “HDMI ports- 2018 models will have the HDMI 2.0a input, which allows 4K content at 50-60fps and ability to play HDR content by HDMI. This the same as both 2017 and 2016. Older HDMI ports (ver.1.4) on previous 4K TV’s were able to play 4k, but only at half the frames and without the ability to play HDR content. If you follow technology trends, there has been a new announcement on a new HDMI cable and version 2.1. To be clear, 2018 Oleds will not include HDMI 2.1 as the chipset is barely being released early 2018. This means 2019 models are a better bet to include HDMI 2.1. HDMI 2.1 allows for 4K media to play at 120fps (which only PC’s can really pull off), ability to transmit 8K and 10K media (depending where you read 60-120fps), VRR Game mode which provides better refresh rates, less lag/stutter using a 3d Graphics processor to display images in real time; eARC, an upgrade to current ARC (Audio Return Channel) with ability to play Dolby True HD, DTS HD, Dolby Atmos, and DTS:X, Quick Media Switching, and the ability to play Dynamic HDR through HDMI. Where as current HDR TV’s are only able to play HDR10 through HDMI (I’ll talk on LG in a bit), this HDMI 2.1 allows for Dynamic HDR to be played by HDMI sources. HDR10 works by applying one set of HDR rules across the entire movie or episode, where as Dynamic HDR can change settings and HDR rule sets from scene to scene, thus the word Dynamic. Though many TV aficionados have stated that it would be better to wait until HDMI 2.1 is incorporated into TV’s, in reality the changes allowed by HDMI version 2.1 should not have any impact for more than 95% of people for many years. From what I read as well, some advantages of HDMI 2.1 may be able to be incorporated onto 2018 HDMI 2.0a Oled TV’s through firmware upgrade, same as Dolby Vision abilities have shown up on other televisions without HDMI 2.1. How many and how extensive those features available by firmware upgrade will be (if even possible) have yet to be seen.

HDR- Although the 2015 introduced HDR to LG Oleds, 2016 was really the year that you could take HDR on an Oled seriously. Between the increased color spectrum and improved brightness, 2016 was really when LG Oleds shined and showed off their true potential with HDR10 and Dolby Vision Sources. In 2018 continues the trend as well, including the ability to also play HLG HDR and advanced HDR by Tecnicolor (same as 2017). Another change is the introduction of “Active HDR”, which is supposed to improve HDR10 sources and mimic the dynamic properties of how dynamic HDR works. As stated above, HDMI 2.1 introduces dynamic HDR by HDMI to TV’s, however, LG is the only major TV company (not sure on Vizio) that has a leg up on the competition by having the Dolby Vision HDR chip embedded on 2016, 2017, 2018 models. However, HDR10 is and will continue to be for the time being the most widely recognized and used Dynamic HDR available across all platforms. As of March 2017, there has been an announcement that Dolby Vision will become available through software to a number of devices through software update, where previously the only way to get DV HDR was through an embedded chip. According to the announcement, a number of non 4k devices will be able to get the HDR upgrade, including the non 4k PS4 through an HDMI 1.4 cable. Some games and apps have already received the HDR treatment on such devices just not in 4k, however, it has yet to be seen if there is a difference in image processing between the chip vs. software. Nonetheless, I have seen some shows on both my Xbox S and directly from the TV app menu to compare shows in HDR10 and Dolby Vision (Marco Polo, Daredevil), and I can clearly see the advantage of Dolby Vision where HDR properties change from scene to scene, rather than having just one set of rules which excel only in certain scenes or with certain visual effects. Although other TV companies may be able to get the DV software through an update as previously announced, LG’s has had a leg up on the competition with DV support since 2016 on its integrated TV apps such as Netflix and Vudu when the content is available which looks spectacular. Operating System- With the new integration of a google assistant, I am excited to see how well it works at controlling the TV by voice and also some of my smart products around the home. I expect it not to be too different from my Google assistant. I will update this specific aspect of the WebOS once I get a C8 to try. Coming from a 2016 WebOS 3.0 on my 2016 E6 (Which was miles above my older 2010 LED OS), I expect nothing but better things from the new WebOS on 2018 models, especially with the new Alpha 9 Processor.

For 2018, different styles are similar to 2016 models with the exception of the W7 which is the new “Paper on Wall” Oled that HAS to be mounted on the wall using a thin magnet. The rest of the differences relate to styling. Here’s a rundown.

* B8: crescent stand, “blade slim” look- Comes in 55in/65in
* C8: premium aluminum stand and bezel (note, no longer Curved)-Comes in 55in/65in/77in
* E8: Similiar as last year’s picture-on-glass design with integrated sound bar. soundbar not removeable- Comes in 55in/65in
* G series- Missing from 2018 Oled Lineup
* W8: Similiar as last year’s model. Ultra-thin picture-on-wall design with separate sound bar, has to be wall-mounted using a thin magnetic sheet- Comes in 65in/75in…”

CUSTOMER REVIEWS

More quality TVs on sale

Myra S. – “Since 2016, LG’s Oleds have become front runners on what to expect from a top of the line television in terms of visual ability and features. Now with several other companies in the Oled Race (though many still get the display from LG), LG’s needs to continue to improve their winning product to stay in the lead. Since 2016, I’ve given each Oled 5 stars, and its hard not too. Every year, LG improves features and visuals in their lineup, somehow while staying aggressive on pricing to make them more affordable compared to previous years. One of the first 65 in Oleds ranged between $9,000-$11,000, where as now a 55 inch sells for around $1500. The best part is that all of the LG Oled Lineup share the same vivid and lifelike display panel, making choosing between models more of a preference instead of performance choice (except the B8 which I’ll explain later). Lastly, besides the occasional TV with issues or defects, each years Oleds further improve on quality. This has led to much improvement regarding dead pizels, banding, ghosting, and burned in images, some of the major problems with early Oled TV’s. Of course no TV is perfect, so for new or returning LG Oled owners please read my new owner tips section at the very end of this review.

Now with 2018, it’s not a question of whether or not the Oled lineup deserve to be five star TV’s (which they do), the main questions to ask is what’s new, and is it worth the purchase or upgrade? I made the Oled jump back in 2016 with my E6 model and I can say that its the best TV I ever had. There is so much about its functionality, ease of use, and visuals that leave me impressed even to this day. Jump two years later, LG’s 2018 lineup has some new features which should entice any non 4k/HDR/OLED owner to take the financial plunge, but it still may leave many 2017 and 2016 owners waiting for a better upgrade in the future.

Improvements and Changes- LG has added a new software and processing features rather than updating its display compared to 2017 Oleds. These features include the integration of Dolby Atmos Audio, Google assistant integration, and the Alpha 9 Processor. The Dolby Audio to me does not seem the most crucial, as I feel most people would want a dedicated surround sound/Soundbar to play audio when you own an LG Oled. In that case, it may be more important for that equipment to have Dolby Atmos Audio capability instead. As I mentioned before, all of the 2018 LG Oleds have the same display, which means that each model will be able to give you the same vivid and rich visuals. This makes choosing between them a bit more simple. However this year, the difference will be the Alpha 9 Processor, which is NOT integrated in the B8 model. the B8 instead uses an Alpha 7 Processor. According to LG, the Alpha 9 Processor compared to 2017’s M16+ processor is supposed to give a 35% CPU and GPU boost which should create better images by processing contrast, color, sharpness, and motion more efficiently. This new detailing technology is called Tru Color Accuracy pro which can be achieved by the Alpha 9 Processor. By default, the Alpha 7 should make the B8 as good if not better than 2017 Oleds. H owever there should also be disadvantages in terms of CPU and GPU processing speed and image/video handling from the Alpha 7 processor when compared to the rest of the 2018 Lineup. To which extent remains to be seen, I will update this as information becomes available. The last improvent is the inclusion of Google Assistant to the WebOS on 2018 Oleds, which should help with voice activated assistance in changing TV functions and settings, and hopefully will also interact with other smart home products as well. I will also update this review once I’m able to try this feature first hand.

Disadvantages to 2018- As of now, there are three issues I can think of. The first disadvantage (which shouldn’t affect more than 95% of people for years to come) is the exclusion of 2.1 HDMI’s. Although HDMI 2.1 allows for many improvements over HDMI 2.0a (see HDMI section below), LG has already said that their 2018 Oleds will be able to handle 4K 120hz broadcast or streaming content. Also, it cannot be excluded that some aspects of HDMI 2.1’s advantages wouldn’t be able to be integrated in the future on 2018 Oleds (Dolby Vision which was supposed to need HDMI 2.1 previously is a good example) so it may not be a huge issue. The second big disadvantage will be for those opting to get the B8 model which will have an Alpha 7 instead of an Alpha 9 processor. Although it still has Google Assistant integrated, it remains to be seen how much of a disadvantage the B8 will have compared to the rest of the lineup due to the processor’s shortgivings. At worst however, the Alpha 7 should still be an improvement over last years M16+ processor, so it should not be any worse in terms of speed or display abilities when compared to a 2017 model. Lastly for W8 owners, the same issue continues from the W7 of last year, which is the inability to mount the TV on an actual moveable mount. I really appreciated having my 2016 Oled wall mounted on a moveable mount, which gave me the ability to move my TV and adjust viewing angles side to side, and also up or down depending on where I was watching TV. I think that wall mounting any Oled is a great idea, however mounting it flush and flat to a wall without tilt or turning ability needs to be thought out carefully.

To Conclude- Since becoming a Signature Line product in 2016, LG did a great job turning Oleds from a gimmick to an industry leader. Now in 2018, the integration of a smart Google Assistant and new Processor makes for the fastest and smartest Oled lineup to date. The verdict is still out on the B8 until I have more information, but for those who have yet to make the leap onto 4K/HDR TV’s or Oled’s for that matter, 2018 is the perfect year to see what LG has been doing the past year to try to perfect the TV watching experience. For 2016 or 2017 owners, you must weigh price and functionality improvements to see if an upgrade is right or necessary for you. New buyers please also read my buyer tips section at the bottom of this review for more important information.

General Oled Info and Specs:

Picture, Color, and Processor- According many sources, 2018 panels haven’t necessarily changed much since 2017. It still reaches 99 percent of the DCI color space providing an excellent range of colors for better true to cinema visuals. Not too different from 2017 or 2016. For comparision the older 2015 models only covered less than 90% of DCI-P3 which really affected their abilities to play HDR content in the first place. 2018 Oleds do have a new detailing technology however named True Color Accuracy Pro (Last year’s was missing the Pro). According to LG’s own tests, this technology provides 7.3 times the amount of data points for color. Since the panel really hasn’t changed very much, this most likely is attained by the new 2018 Alpha 9 processor in all the 2018 Oleds (minus the B8). The 2018 Alpha 9 Processor has a 35% CPU and GPU boost which is supposed create better images by processing contrast, color, sharpness, and motion more efficiently. This should create more fluid visuals and crisper motion processing compared to 2017’s M16+ processor. From reading other reviews, it seems that the processor doesn’t necessarily create better colors, but instead creates better contrast between the color shades and brightness levels which in turn creates a better image as a whole. Another advantage to the Alpha 9 processor is the handling of motion compared to previous years. Although there are TruMotion settings available to process a smoother video in 2016/2017 models, there are still moments on past Oleds which lead to slight juttering which I can attest to on my 2016 Oled. The Alpha 9 Processor is meant to help alleviate these issues, creating a smoother, cleaner look while also improving contouring which occurs in scenes with bright lights and darkness (think the black panther Oled Demo). I will also say that although not able to play 4K 120hz media through HDMI (see HDMI section), The Alpha 9 Processor does allow Oleds to receive 120hz media as provided by broadcast provider or through streaming. I assume that the Alpha 7 processor in B8 models should at worst handle image processing the same as a 2017 Oled, but I have yet to find any information on advantages that the Alpha 7 has over 2017 Oleds in general.

Brightness- A big reason 2015 TV’s had a hard time playing HDR content (beside the color spectrum) was the sustained and peak brightness levels. 2015 models could only reach 370 nits when pushed. 2016 models met the criteria for “Ultra HD Premium” which required at least a 540 nits peak brightness and less than 0.0005 nits black level. RTings website has a great breakdown on a variety of TV’s sustained and peak brightness levels. According to them 2016 models can reach levels as high as 652 nits. For 2017, released specs state that this year’s Oleds can reach peak levels of 1000 nits in brightness which really helps with HDR content. According to Forbes first impressions, LG engineers noted that on a 10% white screen 2018 Oleds were able to achieve outputs of 700 nits vs. 620-650 nits from a 2017 Oled. It also seems that there is no real explanation from LG regarding the improved baseline nit levels, though it could possible be attrubted to the calibration process or even the Alpha 9 Processor at work. Overall, other TV models and technologies are able to produce brightness levels well above 1000 nits, but LG’s Oled’s ability to decrease black levels in individual pixels to virtually off levels, while displaying rich and vibrant color images, is a difference maker. This is why Oled’s are able to create enough contrast between brightness, dark, and color levels to generate superb HDR images and video. For reference on my 2016 Oled, I find myself turning down Oled brightness when watching TV at night, and find the brightness level perfect for days. The increased peak brightness levels in 2018 models should really improve HDR visual effects rather than make overall TV viewing brighter which I find is bright enough on 2016 models…

NEW OWNER TIPS: For new and current Oled owners, I would like to offer some buying tips. First, I’d like to mention that as Oled models become more expensive, they also seem to be more fragile to handle due to thinner and sleeker frames. I’ve read on a few threads from people installing their Oleds both properly and improperly and causing permament damage in the process. Very important to handle and install your Oled either through a professional, or with the help of someone else. If wall mounting, please make sure that your mount supports the TV, or see if the mount needs a special adapter for Oled TV’s. My Sanus Wall Mount works with my E6 TV, but I needed a special adapter to fit it properly. Proper installation can be the difference between enjoying your TV or seeing thousands of dollars worth of damage happen in an instant. Also be very careful how you handle and where you place pressure when adjusting your Oled’s viewing angle. Secondly, I wanted to talk about Burn-in. Though LG has improved on their Oled technology to limit-burn in and other issues, they still can occur. It seems that the percentages vary, but anywhere between 5%to 15% of Oled forum users have had issues with burn-in according to different surveys, though I don’t know in which Oled model years they occurred. According to LG, most cases of burn-in occur from static images staying on screen uninterrupted for many hours or days at a time, with brightness typically at peak levels. However some Oled owners have reported burn-in with only moderate brightness. Burn-in may or may be reversible. Although every year newer Oleds improve features meant to prevent burn in, it can still occur. I bring this up because Burn-in is NOT covered under LG warranty, and most extended warranties do not cover burn in (except Best Buy) repair. I myself have a Squaretrade extended warranty, which to my knowledge does not cover burn in, however, I’ve been lucky to not have had any issues with my Oled including permanent ghosting, burn-in, yellowing, banding, or dead pixels despite hundreds of hours watching different content and playing video games. I do recommend having some sort of extended warranty as repairs can become costly for Oleds, but more importantly, use your Oled extensively during the return period in case there are any issues. Many users did report issues early in the life of their Oled panels, and even the same model Oled can have varying susceptibilities to issues including burn-ins depending on the when they were manufactured. Playing a TV network that has banner or symbol which stays on screen most of the time, would be a good way to test your TV’s durability to ghosting or burn-in. Watching such programming is realistic for many people, so it’s important to test your television for any programming or video gaming which involves stationary images. I for instance when I use my Xbox one tend to stay on the home screen quite a bit and have noticed slight ghosting occurring when the screen has stayed on one image in as quickly as 5-10 min. This seems to happen faster with brighter colors. However, they’ve always faded and disappeared with just a few minutes in playing different content or changing screens. My point is you want to make sure that whatever is supposed to make ghosting or burn-in better, actually does make it better. So if your return window is 15, 30, or 90 days, use and test your 2018 Oled extensively to make sure that your TV is not one of the small number of Oleds that can develop issues sooner than others.

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