Fulcrum Analytics offers a range of direct, database and interactive marketing services. The company specializes in integrated customer relationship management solutions. It also offers integrated database and accelerated campaign management services. The company serves clients in the business-to-business marketing, retail, manufacturing, health care and financial service sectors. Fulcrum Analytics has been in operation since 1993. In addition, it offers a variety of data warehousing, customer management, and direct, digital and purchase-to-purchase marketing solutions. The company conducts market research and analysis. Fulcrum Analytics is a member of the Direct Marketing Association (DMA), National Retail Federation (NRF), Bank Administration Institute (BAI) and Object Management Group (OMG). .