Founded in 1999, Webloyalty is one of the leading online marketing services companies that provides customized programs to e-commerce, travel and other fee-based businesses. Through its range of products, Webloyalty helps its clients increase their revenues while offering its clients' customers a range of valuable benefits packages. Webloyalty generates new revenues for its clients by rewarding customers who make purchases with entertainment and travel protection services, online shopping savings and protection, travel discount and protection, credit monitoring and identity theft protection and shopping protection programs. The company currently serves more than 1.4 million subscribers worldwide. In May 2005, Webloyalty announced a strategic transaction with General Atlantic Partners. Webloyalty has offices in Norwalk, Conn .