Founded in 1989, Vertrue Incorporated is one of the leading online marketers of affinity and loyalty membership programs in the United Sates. The company s subsidiaries include Coverdell, Neverblue, Adaptive Marketing, Bargain Network, Lavalife and MemberWorks Canada. It offers health care, security and credit protection services. Vertrue Incorporated also provide shopping programs for more than 18 million consumers in the U.S., Canada, France and the United Kingdom. The company serves customers through a range of online and offline channels. Its discount programs cover everyday purchases at grocery stores, gas stations and pharmacies. The programs also cover several purchases of appliances, electronics, cars and homes. Vertrue Incorporated s health and wellness programs offer members discounts on health care products and services. The company additionally provides security and personal property discount programs. .