Marketing your business is a lot more complicated than it used to be.
No longer can you solely rely on brochures, customer referrals, or even your company website to effectively promote your products and services. Social media and other technologies have completely changed the marketing landscape – engaging your customers in ways never before imagined.

The question then is: How do you find the PERFECT BALANCE of marketing activities that
EFFECTIVELY ENGAGE CUSTOMERS both on-line and off-line?

At 411 Marketing Solutions, we recognize that when it comes to marketing, one size does not fit all. Each business has its own style and way of communicating with customers. What we have learned, however, is that all marketing efforts can be boiled down to three actions: Connect. Communicate. Collaborate.

Connect: Did you know that potential customers are already looking for you? The trouble is you may not even know they are your customers, because you haven’t been actively seeking them out. 411 Marketing Solutions can help you find those customers, and make it easier for them to find you through a variety of marketing research activities that answer the following questions:
• Who is your target audience?
• What are the top problems you solve for them?
• Where do they look to find the solutions to those problems?

Communicate: Once you know who your customers are and how to connect with them, you need to put together a plan of action to engage them. This could range from developing traditional marketing materials such as brochures, flyers, and direct mail campaigns to creating a simple website, starting a blog, or interacting with customers through social media (Facebook, Twitter, and YouTube, to name just a few). 411 Marketing Solutions will help you develop a cost-effective plan that helps you build those relationships with customers...where, when and how they want to communicate.

Collaborate: It’s no longer just enough to effectively communicate your message to your customers. You need to develop methods that will keep them coming back to you time and time again. In fact, your customers could be your best sales force in spreading the word. Through simple customer satisfaction and loyalty programs designed specifically for your needs, 411 Marketing Solutions will make sure that you know what is on your customer’s mind, and how to effectively collaborate with them as the backbone for your referral system to bring in more business. .